You might not be able to execute all of these methods right away if you’re new to selling on eBay. For example, gathering enough merchandise to make fresh postings daily or even monthly may take some time.
Even if you’re only getting ready to offer your first item for sale, it’s evident that there are a number of measures you can take to guarantee that your listings are successful, that you build a positive seller reputation, and that you start making money. After all, if these strategies work for eBay’s best sellers, they’ll almost certainly work for you.
Legitimise Yourself as Professionally as Possible
What’s the difference between the kid down the street selling lemonade and the lemonade from a Minute Maid carton? Simple: the former is child’s play, but the latter is a respected vendor with a well-established brand. If you want to follow in the footsteps of the famous names, you’ll need to use their tools and strategies.
To begin, cease manually entering each listing and instead use listing software. This will help you present listings that are consistent in style, design, and language, demonstrating to customers that you aren’t playing around.
You’ll also want to do other pro-seller-style things like choosing a professional username (nothing like ‘hot_seller_500’) — something that reflects your corporate identity and brand.
Along with that comes developing a business logo and slogan, sort of like Nike’s swoosh symbol and ‘Just Do It’. And while it’s not mandatory, it is a good idea to create your own website, too.
Establish trust at every point of a sale.
Because there are so many scammers and untrustworthy sellers on the Internet, Godin advises that when it comes to eBay selling recommendations, you should take steps to build “trust signals.” These are simple steps you can take to make yourself and your eBay store appear more trustworthy. “At the end of the day, every customer wants to know they’re buying from a reputable merchant who will deliver a high-quality goods on time,” Godin said. “A person will miss your listing if he or she does not have enough faith in your goods and/or brand.”
You can start establishing trust in your product or brand on eBay by simply filling out information about yourself, your store and your policies. Be sure to include a photo of yourself — potential buyers appreciate seeing the face behind your store. You can also display reviews, customer testimonials and other positive buyer feedback in your listings to showcase how you’ve satisfied buyers in the past.
To establish trust in your listings, be upfront about any scratches, tears or defects an item may have. And include product photos or videos that completely and accurately showcase the product you have for sale.
Establishing and maintaining a positive seller reputation can also help you establish trust among buyers. One way to do this is through feedback. Each time you complete an eBay transaction — whether you’re buying or selling — you can leave feedback about your experience. Feedback consists of a positive, negative or neutral rating, and it also allows the buyer or seller to leave a brief comment about their experience. This feedback is important because it appears in eBay members’ profiles and can clue a potential buyer or seller into what it’s like to do business with you.
Offer free 30-day returns.
Giving customers the option to return items for free for up to 30 days not only benefits your customers, but it also makes your listings more appealing and more likely to appear in eBay’s search results.
If you offer free 30-day returns, you will also be eligible for eBay’s Top Rated program, which gives you access to a Top Rated seal that displays prominently in both search results and your listing. Participation in the program also gives you access to exclusive benefits, such as a 10 percent discount on final value fees.
To qualify as an eBay Top seller, you must have an active account for more than 90 days, 100 or more transactions and $1,000 in sales during the past year and a defect rate of less than or equal to 0.5 percent.
Request feedback from customers.
Receiving positive feedback from satisfied buyers doesn’t only establish you as a trusted seller and increase your credibility, but it can also improve your appearance in eBay’s search results. And a little positive feedback can go a long way. In fact, according to a user of eBay, “Research shows that you need as little as 20 people to provide you with feedback in order to learn 90 percent of what you need to know in order to improve.”
Not every seller will think to review their purchase, so follow up with every customer to ensure they’re happy with their purchase and ask them to provide you with feedback.
Share your listings on social media.
A random eBay seller suggests that eBay sellers increase their reach by sharing their listings on social media, which you can do directly from your listing.
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Sharing your eBay listing on Facebook, Twitter or another social site is a great way to get more eyes on the items you have for sale, and you don’t necessarily need a large following. Your followers may also be more likely to purchase from you if they’re friends, family or even someone who’s gotten to know you through social and has already established a relationship with you.
Anyone can start their own eBay store but understanding how the platform works will help you avoid costly mistakes that can eat away at your profit. Knowing the rules that govern eBay sellers and how to comply with eBay’s search algorithm will improve your chances of success. Take note of our expert eBay selling tips and build your eBay shop with confidence.