Shopify is an excellent platform for people looking to shift their business online. It’s intuitive, easy to build, & provides variety of opportunities to drive traffic & generate revenue. But even the best of the best Shopify store won’t succeed all on its own.
To optimise your optimization chances and build a dedicated following that keeps your business going, you’ll need to put in some effort.
Fortunately, Shopify’s built-in capabilities, together with the different SEO tools & troubleshooting advice in this article, can assist you in developing a competitive Shopify SEO strategy.
Begin by targeting relevant keywords on Shopify to increase SEO. The position of your website in search results is determined by keywords. To appear in the right search results and attract interested traffic, you must optimise your site for relevant key terms.
Methods to Improve Shopify SEO & Boost Sales
Shopify sellers may take advantage of several SEO-friendly features built into the platform. Title tags, URLs, and meta descriptions can all be changed to suit your audience’s needs.
But to climb the search engine rankings, you’ll need more than that. Here are some tips for improving your Shopify SEO and securing the top spot.
Optimize for keywords
Once you have identified your keywords, you need to demonstrate to the search engines that these words are relevant to your store. Achieve this by using your keywords in content across your website, including:
- Page titles
- Meta descriptions
- Page headings
- Page content
- Alt text for images and videos
Google and Bing will cross-reference all of this information, so keep your keywords consistent and relevant, and your copy readable and unique.
Improve the user experience with fast page speeds
When it comes to optimising your Shopify store, you should concentrate on improving the user experience. To retain leads on your page and learning about your offerings, the user experience is crucial. Bounce rates are higher and search engine rankings are poorer when users have a bad experience.
So, what can you do to enhance the user experience? With a quick website load time. Shopify plugins are highly beneficial in making your website more efficient and successful. Hundreds of plugins, ranging from ones that improve your shopping cart to ones that help you distribute things more efficiently, can be installed on your site.
While these plugins are great for helping you provide a better customer experience, they can also be detrimental. Installing too many Shopify plugins can slow down your site severely. So, why does it matter if your website is slow?
Well, slow websites cause a $2.6 billion revenue loss annually. So, something as simple as a page taking a few too many seconds to load can cause your business to miss out on sales.
To improve site load time, look at what apps you’re using on your Shopify store and determine if you need them. If they aren’t necessary, nix them from your site to speed it up.
Add visual elements to boost engagement
When it comes to online buying, the user experience is heavily influenced by graphics. Because users can’t see the things in person, they must rely on multimedia such as images and videos to help them see them. Visuals are useful for breaking up content and providing points of interest on your website.
You want to make sure that any images you upload to your site, whether they’re photos, movies, or graphics, are of excellent quality. People will leave your site if the photos are fuzzy or stretched – the quality of your visuals will influence people’s opinions of the quality of your product.
Visuals can be used on your homepage, product pages, and other areas. Give your audience a 360-degree view of your business. Adding these visuals will keep your audience engaged on the page to increase dwell time and, subsequently, your website’s rankings in search results.
Make your navigation easy to use
When users browse your site, you don’t want them to struggle to find the products they need. Create a simple navigation to make it easy for your audience to find the products they want.
Having simple and easy-to-use navigation like this keeps shoppers on the page because they can find the products they need without the hassle. This longer duration sends a positive signal to Google that your page is relevant, which leads to an increase in rankings in the search results.
Create content to drive traffic to your site
Content plays a critical role in helping you improve SEO on Shopify. Content marketing helps you boost traffic on your site, keep leads engaged on your site longer, and increase brand recognition to drive more sales.
When you create content, you share your knowledge and expertise with your audience. They view you as a trusted source in your industry and feel more confident in choosing your business.
To get started with content creation, you need to identify topics to cover. You’ll want to keep your ideas related to your industry to ensure you’re driving traffic to your page that’s interested in your business.
So, for example, Manitobah Mukluks is mainly a shoe company. When they create content, they’ll want to focus on content that has to do with footwear and fashion. If they made blog posts about coffee mugs, they wouldn’t drive the right traffic to their site.
When you discover how to improve your shopify website you’ll realise how critical testing is. Although your Shopify site may appear to be perfect the first time you design it, there is always opportunity for improvement.
To make sure you’re bringing out the greatest version of your site, you should test different parts. When testing, make sure you just test one element at a time, such as a CTA button. If you try too many at once, the results will be muddled and it will be unclear what is affecting your site.
If someone types in “how to tie a tie,” for example, Google’s algorithm can rapidly return a list of suggestions. The nice thing is that these results are accurate thanks to the algorithms.
For search engines, the goal is to deliver relevant and helpful information that meets a user’s intent. If search engines fail to achieve that goal, users will search elsewhere for what they need, which is bad news for the search engine.
If you want to learn more about dropshipping and shopify stores, then you can register for free on Hustle Got Real.