Online business and digital marketing always go hand in hand. Having a successful online dropshipping store & killer product range isn’t enough to get you enough sales. It is essential to implement a well planned and suitable marketing tactics to double your dropshipping sales & conversions.
If you are looking to start your new dropshipping business in 2022 yet unsure how to start, you have definitely come to the right place. In this blog post, we are going to highlight dropshipping marketing tips you need to implement right away to market your stunning dropshipping products this year and beyond.
Plan Your Customer Acquisition Funnel
Although under a dropshipping business scheme your investment in the logistics part will be minimal, your business will be useless if you do not attract potential customers. As in digital marketing strategy, it all starts with attracting customers.
The aesthetics and content should invite Internet users to learn more about the products you offer, transmit security and trust by integrating clear texts and contact information. In addition, you should make sure that your website’s design is responsive since currently much of the queries about products and online sales are made from mobile devices. Make sure you have your digital marketing funnel all planned out.
Work with Search Engine Optimization
Sometimes better known by the abbreviation SEO, this means of promotion allows natural referencing experts to influence the search results of the search engine (like Google) so that your e-store is positioned on the first page in relation to the keywords used.
According to its algorithm, good positioning will depend on many criteria such as the competition of the chosen keywords. It is therefore important to develop an SEO strategy for your dropshipping store if you want to double your dropshipping sales.
Natural referencing remains an effective strategy with optimal results for your dropshipping business. But you have to be patient and meticulous since it takes 6 to 12 months for you to notice the results.
Whether you adopt a short or long term marketing development policy, SEO remains a central element that should not be neglected, otherwise, your sales will stagnate.
Customize the Descriptions of Your Products
Don’t just post standard and sometimes custom product descriptions. You should learn how to optimize duplicate product descriptions for search.
Use detailed and inspiring information that enhances your products and makes visitors want to buy them. Especially if you are on a range of luxury products!
Start a Blog For Your New Dropshipping Business
Utilize a blog as a content marketing strategy, so that other people can also reach your store through indexed content. You can create content that is formative, such as guides, tutorials, data, manuals, recommendations, advice, and all those ways in which you can educate your audience on aspects related to your sector.
You can also generate content that appeals to the emotions of users, as this helps establish a good connection between the audience and your brand.
Use email to Reach Your Potential Customers
One of the most effective techniques to communicate and achieve engagement with customers and potential customers is email.
Whether your dropship fashion, engineering items, or decorative pillows, customers will be able to periodically receive newsletters where you will notify them of the latest offers on your website, remind them of the products they liked, or simply send them material as an extra value.
Be Present on YouTube
It can be difficult to get behind the camera if you are not very comfortable with video. At first, it might even take a long time. But you should know that more than 80% of internet users are on social media. In addition, visual content often generates a higher engagement rate.
And even more impressive, 80% of people who said that they watched a YouTube video related to a product they want to buy said that they did so at the beginning of their buying process. These statistics prove that video marketing, which is really under-exploited in e-commerce, is nevertheless an effective strategy.
To create great content on YouTube, and “sell without selling”, you can create tutorials related to your area of activity. Don’t hesitate to recycle your written content, present your products, and talk about yourself. On the internet, making a store more human is a real asset.
Find Your Relevant Communities Online and Join Them
If you want to reach your customers, then you need to know where they are. One of the best ways to do this is to join online communities where your customers exist and connect with them. Dropshipping stores usually focus on a specific niche, so joining relevant communities will help you to find your exact customers.
Some great places to look would be Reddit, Quora, Facebook groups, or regular networking events. These are excellent spaces to answer your audience’s questions, get your brand out there, and build up authority within your niche.
Use Paid Advertisement For Your Dropshipping Business
As you may have read above, an SEO strategy is a solution to increase dropshipping sales, but in the long term. Content is therefore fundamental work, while paid advertising is more of a boost to quickly generate traffic. Google AdWords campaigns or advertising on social networks (Pinterest, Facebook) can quickly become very expensive.
The problem is that it is essential to create impactful advertising to differentiate yourself from the competition. If you want to be accompanied by a pro, you can work with a copywriter or an AdWords campaign consultant. It is, in fact, a full-fledged job in which many elements must be analyzed: conversion rate, cost of acquiring a customer, costs per click or even targeting of the typical customer.
Develop a Clear Social Media Marketing Strategy
Social media marketing can be one of the most effective ways to promote your dropshipping store. However, social media is also a highly competitive space and you need to create your social media marketing strategy wisely.
Start by choosing the best channels for your dropshipping business, and focus on these. It’s best to start small, focus on two or three channels, and give these channels the attention they deserve. For dropshipping business, visual platforms like Pinterest and Instagram work well to highlight your products.
The dropshipping model may seem like a really simple way to get into eCommerce. However, getting dropshipping the right way requires a lot of dedication and the right marketing tactics. There are so many dropshipping businesses that fail because they aren’t able to market their stores properly.
Hutsle Got Real can help you with your first sale. How? So you do not need to worry about if a product is out of stock in supplier’s page or if it changes the price. Hustle Got Real does this. And more! So you can focus on doing “marketing steps” correctily!
If you want to get in on the rapidly growing eCommerce market without having to keep any stock, then dropshipping is for you. Follow the marketing tactics that we’ve listed above, and you will be on the right path for setting your dropshipping business up for success.