TikTok Shop account health rating dropped: how do I recover AHR?
Warnings, points, probation, feature loss, and shop restrictions on TikTok Shop all sit inside the seller enforcement framework. Sellers should identify the exact policy or metric that triggered the action before appealing, because the restriction itself is only the result, not the diagnosis.
TikTok Shop documentation ties enforcement to listing quality, prohibited or restricted products, shipping and fulfillment performance, customer-service standards, authenticity concerns, and repeated policy breaches. A seller may notice the penalty first even though the real root cause is already documented in the violation notice.
Open the enforcement notice, match it against the cited policy, and build any appeal around the specific violation, metric, or piece of evidence TikTok is actually reviewing. If the trigger still is not clear, send support the notice ID, shop ID, affected order or product reference, and the exact policy section you believe was applied incorrectly.
Official URLs to review: