Amazon featured offer lost: why am I not winning the Buy Box?
Price-related Amazon problems usually show up as inactive offers, Buy Box loss, or fair-pricing enforcement. Sellers should first determine whether the issue is pure pricing competition or a direct policy action.
Amazon can deactivate offers or remove visibility when prices look abnormal relative to the market or to recent history on the same product. What looks like a broken listing is often a fair-pricing or visibility enforcement issue.
Compare the offer status against the fair-pricing policy and Account Health, then review any performance notice tied to the SKU or ASIN. If the reasoning is still unclear, contact support with the current price, product reference, and visible offer status.
Official URLs to review: