1. Cost-Plus Pricing

The foundation of retail pricing:

• • Calculate total COGS (Cost of Goods Sold)
• • Include operational costs
• • Add marketing and overhead expenses
• • Apply consistent markup percentage

2. Dynamic Pricing

Adapt to market changes in real-time:

• • Monitor competitor pricing
• • Adjust for demand fluctuations
• • Consider seasonal variations
• • Use automation tools for optimization

Explore automation solutions in our guide to e-commerce automation.

3. Psychological Pricing

Leverage consumer psychology:

• • Use charm pricing ($9.99 vs $10)
• • Implement price anchoring
• • Create urgency with limited-time offers
• • Bundle products strategically

4. Premium Pricing

Build a luxury brand image:

• • Position products as high-quality
• • Focus on unique value propositions
• • Maintain brand consistency
• • Provide exceptional service

5. Bundle Pricing

Increase average order value:

• • Create strategic product combinations
• • Offer tiered options
• • Include high-margin items
• • Use for inventory management

6. Penetration Pricing

Gain market share effectively:

• • Start with competitive prices
• • Build customer base quickly
• • Increase prices gradually
• • Focus on retention

7. High-Low Pricing

Perfect for seasonal markets:

• • Start with premium pricing
• • Plan strategic discounts
• • Maintain profit margins
• • Use data analytics

8. Competitive Pricing

Stay market-relevant:

• • Monitor competitor prices
• • Analyze market positioning
• • Adjust strategically
• • Use automated tracking

Learn more about marketplace competition in our guide to marketplace selling strategies.

9. Freemium Pricing

Build user base for digital products:

• • Offer basic features free
• • Create premium tiers
• • Focus on value-add features
• • Optimize conversion paths