How to Create an Amazon Seller Account: Step-by-Step Guide

How to Create an Amazon Seller Account: Step-by-Step Guide

Complete walkthrough of creating your Amazon seller account, from choosing between individual and business accounts to verifying your identity.

Creating an Amazon Seller account is your first step to reaching millions of customers. This guide covers everything from choosing the right account type to completing verification in 2025.

Quick Overview:

Whether you're starting as an individual seller or launching a professional business, this guide will help you navigate Amazon's registration process successfully.

Looking to understand different marketplace options? Check our complete guide to Amazon dropshipping.

Types of Amazon Seller Accounts

Individual Selling Plan

Best for sellers with fewer than 40 items monthly. $0.99 per-item fee plus selling fees.

Professional Selling Plan

Ideal for businesses selling 40+ items monthly. $39.99/month subscription plus selling fees. Includes advanced selling tools and bulk listing capabilities.

Essential Requirements

  • Business email or existing Amazon customer account
  • Valid credit card with international charging capability
  • Government-issued ID (National ID, Passport, Driver's License)
  • Tax information (EIN for businesses, SSN for individuals)
  • Phone number for verification
  • Bank account information for payments
  • Recent bank statement for verification

Step-by-Step Registration Process

1. Access Amazon Seller Central

Visit seller.amazon.com and click 'Sign Up'. Use your existing Amazon account or create a new one with your business email.

2. Select Business Location and Type

Choose your country of operation and specify whether you're registering as an individual or business entity.

3. Provide Business Information

Fill in your business details including legal name, address, and contact information. Verify your phone number via SMS code.

4. Set Up Billing and Deposits

Enter credit card information for billing and bank account details for receiving payments.

5. Configure Store Information

Choose a unique store name that represents your brand for Amazon marketplace listings.

6. Complete Identity Verification

Join a video call with Amazon representatives to verify your identity, government ID, and bank statement.

Need to source products for your Amazon store? Check our guide on best US suppliers for dropshipping.

Account Settings Optimization

After verification, configure these essential settings:

  • Shipping settings and rates
  • Return policy preferences
  • Tax collection settings
  • Inventory management options
  • Automatic pricing rules
  • Brand registry (if applicable)

For effective pricing strategies, see our guide on best pricing strategies.

Common Registration Challenges

Document Verification Issues

Ensure all documents are clear, current, and match your provided information

Payment Method Rejection

Verify your credit card has international charging enabled and sufficient balance

Account Suspension

Maintain compliance with Amazon's policies and seller performance metrics

Technical Difficulties

Use supported browsers and clear cache if experiencing registration issues

Learn how to find the ideal products for your Amazon store in our guide to finding the right niche.

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