How to Create an Amazon Seller Account: Step-by-Step Guide

How to Create an Amazon Seller Account: Step-by-Step Guide

Complete walkthrough of creating your Amazon seller account, from choosing between individual and business accounts to verifying your identity.

Creating an Amazon Seller account is your first step to reach millions of customers. This guide walks you through account types, requirements, verification, and first steps in 2025.

Quick Overview:

Whether you're starting as an individual seller or launching a professional business, this guide helps you navigate Amazon's registration successfully. Looking to understand other marketplaces? Complete guide to Amazon dropshipping

Types of Amazon Seller Accounts

Individual Selling Plan

Best for sellers with fewer than 40 items monthly. $0.99 per-item fee plus selling fees.

Professional Selling Plan

Best for 40+ items monthly. $39.99/month plus selling fees. Includes bulk listing and advanced tools.

Essential Requirements

  • Business email or existing Amazon customer account
  • Valid credit card with international charging capability
  • Government-issued ID (National ID, Passport, Driver's License)
  • Tax information (EIN for businesses, SSN for individuals)
  • Phone number for verification
  • Bank account information for payments
  • Recent bank statement for verification

Step-by-Step Registration Process

Access Amazon Seller Central

Visit seller.amazon.com and click "Sign Up"Use your existing Amazon account or create one with your business email

Select Business Location and Type

Choose your operating countrySpecify individual vs. business entity

Provide Business Information

Enter legal name, address, and contact detailsVerify phone via SMS code

Set Up Billing and Deposits

Add credit card for billingAdd bank account for payouts

Configure Store Information

Choose a unique store nameAlign it with your brand positioning

Complete Identity Verification

Join the verification video callShow government ID and bank statement

Need products for Amazon? See Best US Suppliers for Dropshipping in 2025.

Account Settings Optimization

After verification, configure these essential settings:

Shipping settings and rates

Return policy preferences

Tax collection settings

Inventory management options

Automatic pricing rules

Brand registry (if applicable)

For pricing discipline, see our guide on best pricing strategies.

Common Registration Challenges

Document Verification Issues

Ensure all documents are clear, current, and match your provided information

Payment Method Rejection

Verify your credit card has international charging enabled and sufficient balance

Account Suspension

Maintain compliance with Amazon's policies and seller performance metrics

Technical Difficulties

Use supported browsers and clear cache if experiencing registration issues

Find the right products for Amazon in our Finding The Right Niche For Your Drop Shipping Store.

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