How to Create an Amazon Seller Account: Step-by-Step Guide
Complete walkthrough of creating your Amazon seller account, from choosing between individual and business accounts to verifying your identity.
Creating an Amazon Seller account is your first step to reaching millions of customers. This guide covers everything from choosing the right account type to completing verification in 2025.
Quick Overview:
Whether you're starting as an individual seller or launching a professional business, this guide will help you navigate Amazon's registration process successfully.
Looking to understand different marketplace options? Check our complete guide to Amazon dropshipping.
Types of Amazon Seller Accounts
Individual Selling Plan
Best for sellers with fewer than 40 items monthly. $0.99 per-item fee plus selling fees.
Professional Selling Plan
Ideal for businesses selling 40+ items monthly. $39.99/month subscription plus selling fees. Includes advanced selling tools and bulk listing capabilities.
Essential Requirements
- •Business email or existing Amazon customer account
- •Valid credit card with international charging capability
- •Government-issued ID (National ID, Passport, Driver's License)
- •Tax information (EIN for businesses, SSN for individuals)
- •Phone number for verification
- •Bank account information for payments
- •Recent bank statement for verification
Step-by-Step Registration Process
1. Access Amazon Seller Central
Visit seller.amazon.com and click 'Sign Up'. Use your existing Amazon account or create a new one with your business email.
2. Select Business Location and Type
Choose your country of operation and specify whether you're registering as an individual or business entity.
3. Provide Business Information
Fill in your business details including legal name, address, and contact information. Verify your phone number via SMS code.
4. Set Up Billing and Deposits
Enter credit card information for billing and bank account details for receiving payments.
5. Configure Store Information
Choose a unique store name that represents your brand for Amazon marketplace listings.
6. Complete Identity Verification
Join a video call with Amazon representatives to verify your identity, government ID, and bank statement.
Need to source products for your Amazon store? Check our guide on best US suppliers for dropshipping.
Account Settings Optimization
After verification, configure these essential settings:
- •Shipping settings and rates
- •Return policy preferences
- •Tax collection settings
- •Inventory management options
- •Automatic pricing rules
- •Brand registry (if applicable)
For effective pricing strategies, see our guide on best pricing strategies.
Common Registration Challenges
Document Verification Issues
Ensure all documents are clear, current, and match your provided information
Payment Method Rejection
Verify your credit card has international charging enabled and sufficient balance
Account Suspension
Maintain compliance with Amazon's policies and seller performance metrics
Technical Difficulties
Use supported browsers and clear cache if experiencing registration issues
Learn how to find the ideal products for your Amazon store in our guide to finding the right niche.
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